Forecasting Methods That Move the Needle
ARIMA, Prophet, and ETS shine for recurring patterns and seasonality. Pair them with holiday effects, price changes, and promotions. Use backtests to pick horizons and reduce overconfidence in volatile segments.
Forecasting Methods That Move the Needle
When leadership asks, “What if we double spend here?”, bring uplift modeling, difference-in-differences, or synthetic controls. These methods connect spend to impact, protecting budgets from impressive but misleading correlations.